Our job is to help you find ways to make web and mobile applications that your community loves. That provide faster, more intuitive, interfaces to the value you provide. All designers love building beautiful things, but the product and the people come first, always.
Our design approach is to very rapidly execute upon your business hypothesis, then testing and iterating just as rapidly. We do this by going from user flows to pen interface sketches to code with as little abstraction as possible. Knowing that good is the gateway to great and iterating until we've exceeded that expectation.
Web & Mobile Interface Design
Our team are practitioners of a rapid abstraction-free design method in which we go from rough pen wireframe sketches to code, designing and iterating until we have a funtional and usable web prototype.
Product Design & Management
Our Design Leads are Product Managers as well, our lean process requires it of them. Because of this they are comfortable providing Product Design deliverables and project structure for developers and content creators involved.
User Experience & User Testing
Our company has a long track record providing A/B Testing, User Testing, and now also boasts a strategic business partnership with a a multi-million dollar user research and testing lab in the midwest.
Strategic Consulting & Team Training
We employ a team of professionals that understand how to use their expertise to squeeze the utmost business value out of it. We're also useful at helping others learn to do the same.
Product Concept, Management, Wireframing, Documentation
User Flows, A/B Testing, User Testing
Branding (Logos, Custom Iconography), User Interfaces, UI Prototyping
- Charles Best, Founder of DonorsChoose.org
There are no silver bullets when it comes to product design, but there are some guidelines we’ve learned over the years when it comes to making the very first version of a product and how a Minimum Viable Product crosses the threshold to being a Lovable Product.
The key is to release a MVP with a focused “product hook,” a viable distribution plan, and then to test and iterate often. Start somewhere acceptable and improve. By doing this your product can grow alongside your users’ needs rather than at the whim of a sales manager trying to fill a PowerPoint slide.
This is how products like Twitter, Yammer, Instagram, and others were able to become the “Next Big Thing” — by launching a small focused product, testing, and iterating. Over time they become more featureful, more elegant, more usable, and more powerful by building a product for their users rather than finding users for their product.
A Gawker user upon seeing the Twitter MVP in 2007 commented, "Twitter is well on its way to [taking] the Overhyped Crown away from Second Life." While down quite a bit this year, Twitter is now worth Billions. That small thing boasting a record "60,000 messages" (ahem, tweets?) in a day got REALLY BIG.
If you can find a small thing that people will find compelling enough to do every day, build that! Test it, improve it, and repeat. It’s a better use of your resources and it will result in a more awesome product.
Over the years the idea of "The Next Big Thing" has burned itself into the thinking of entrepreneurs. Want to sell a lot of SUVs? Just give it a bigger engine, give it a bigger list of features, make it bigger.
We spend a lot of our time working as a software incubator for new startups. People come to us to conceptualize, specify, design, and build the first versions of their products. Here are some of the things we explain far too often in that process.
In order to help conceptualize an application someone needs to understand the core business vision, value proposition, and product hypothesis. We ususally do this as part of a 1 week kickoff at the start of a project like this.
A plan loses value every day further it gets from when it was made. All we need to begin designing are some rudementary outlines of how users get around and what the key destinations consist of.
HTML/CSS are a tool every bit as powerful as any abstraction-only tool if you are a practioner of it. These can also make sense for mobile design. Not only is it a functional prototype, but you can repurpose it for web-views later.
From here our expert Front End Team can come in and polish things up, make the code production worthy and create a style guide of reusable components as you build features out in the future.
All the best designers are empaths. They seek to understand what makes the people who rely on their services tick. The methodologies may seem foreign (Personas, Journeys, Storyboards, Ecosystem Diagrams, Value Proposition, Mood Boards, Performance Indicators, Competitive Audits, Userflows, and Feature Roadmaps) but at the end of the day they're all a guide to empathizing with the people that use the things we build.
This is where things really get fun... There are two approaches people take when going the route of our abstraction-free prototyping and product design services.
Most commonly this is being employed by a bootstrapped company, looking to get traction as fast as possible. So, they'll launch their test with a distribution plan aimed at getting early adopters whose usage they can test. There's no problem with this at all.
But, when you marry our rapid prototyping abilities with years of testing users and a mutli-million dollar user testing lab in the midwest to play around with, we can do something really interesting. That being, we can A/B test multiple prototypes, gathering research from real target consumers, and have insanely detailed reporting (including all the goodies like eye tracking) while also collecting live interview responses, testing our user flows, navigation, and branding.
This married approach becomes incredibly powerful. Making it fast to test, fail, and improve before launching a completely functional product. It may make you slightly slower to launch, but you launch several versions ahead with a cleaner codebase and more money left in the bank when you do.
Virtual Reality and Augmented Reality are the Internet platforms of the future. The only question is how many years until the technology is small and simple enough to become part of your daily life.
As we go towards the future "Augmented Reality Internet,"" designers need to be more cognizant of peoples core frustrations with technology and seek to enhance their interactions with it. Ontological design might provide a framework for thatwork.
It shouldn't be a surprise, given our approach, that we provide great value, but our clients also rated us “Better than Average” on Overall Cost. The Best Value at Better Cost?
We provide a wide spectrum of engineering and strategic technical needs. Seeking to not only provide great software, but software that provides great business value to our customers.
Our pragmatic (people first design, rapid launch, testing, and iteration) design process make us cost effective, but it also means we can direct our iteration on where it hurts vs. vanity projects.
Project success always comes down to creating alignment, transparency, opening channels for synchronous and asynchronous collaboration, and creating tight feedback loops.